Uncategorized Vergil on 07 Apr 2008 09:19 am
A Breakthrough: The First-Ever Backless Bra!
Just in time for spring, Maidenform are introducing the first-ever backless bra, promising to offer women of all sizes the chance to feel “sexy, feminine and supported – all at once!” Finally! A bra that also gives us large busted ladies the opportunity to wear backless dresses without feeling self conscious. Let’s face it, I have a big bust and can testify that tape just doesn’t work, hence why many of my sexy dresses just sit in the wardrobe gathering dust.
Created by single mother Elaine Cato and showcased last summer, on the reality show, “American Inventor” , Maidenform (spotting a market for the bra) rushed to bring Cato’s concept to life. The Breakthrough™ Backless Bra is seamless, flexible, soft, and offers full support through the use of silicone wiring.
The Breakthrough™ Backless Bra hits comes in black or beige and hits shelves in mid-April. If you’re as excited as I am and can’t wait, head over to maidenform.co.uk or maidenform.com to pre-order yours now. The backless bra retails at£24 in the UK and $25 in the U.S.
This entry was posted on Wednesday, March 26th, 2008 at 9:36 amand is filed under Blog and tagged with lingerie, shopping. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
OMG that is genius. I’m a little confused and concerned about the support, but the idea of a backless bra is just so exciting. Just in time for spring/summer!
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Tags: cato, elaine
11 Responses to “A Breakthrough: The First-Ever Backless Bra!”
on 07 Apr 2008 at 10:29 am 1.Holden said …
Actually they say that it will yield the same result as deregulation, after a few boom-and-bust-cycles. So don’t bother to deregulate.
on 07 Apr 2008 at 11:19 am 2.Shirley said …
Cato has opposed the PATRIOT Act and other abuses of our civil liberties for 7 years. I am surprised to see them throw in the towel. Please contact them to let them know how you feel about this piece of excrement published in their name.
on 07 Apr 2008 at 12:10 pm 3.Brandi said …
It makes sense, unfortunately — it was a purely political (reputation politics) decision; the CATO Institute is trying very hard to be taken seriously.And the individual who advocate the declassification of “Project Mystique” or whatever it was called are typically known as tinfoil-hatters.We L(l)ibertarians have too many of them to be comfortable around ‘em.
on 07 Apr 2008 at 1:00 pm 4.Nicole said …
Its hard to believe… Over at Reason there are also blog posts condemning this.
on 07 Apr 2008 at 1:51 pm 5.Lennard said …
bu-bu-but they’re Libertarians! they must on principle do the right thing whether or not it benefits the wealthy elites who pay their checks! or else they’re not Libertarians! Just like how no Libertarian can be racist, cause Ron Paul says so!
on 07 Apr 2008 at 2:42 pm 6.Blaze said …
Nobody says “fuck the cato institute” and gets an upvote out of me.Down.
on 07 Apr 2008 at 3:32 pm 7.Unity said …
Yea that is the problem with freedom of speech - it does not really exist in a vacuum. We are still influenced by the whims of what our fellows carbon based life forms will think of us. Now if we were Cylons….
on 07 Apr 2008 at 4:23 pm 8.Lambert said …
Oh no, the reptiles from alpha draconis have gotten to the CATO institute.
on 07 Apr 2008 at 5:13 pm 9.Dee said …
Cato Kaelin STFU!
on 07 Apr 2008 at 6:04 pm 10.Rik said …
It’s a conspiracy man.