Just in time for spring, Maidenform are introducing the first-ever backless bra, promising to offer women of all sizes the chance to feel “sexy, feminine and supported – all at once!” Finally! A bra that also gives us large busted ladies the opportunity to wear backless dresses without feeling self conscious. Let’s face it, I have a big bust and can testify that tape just doesn’t work, hence why many of my sexy dresses just sit in the wardrobe gathering dust.
Created by single mother Elaine Cato and showcased last summer, on the reality show, “American Inventor” , Maidenform (spotting a market for the bra) rushed to bring Cato’s concept to life. The Breakthrough™ Backless Bra is seamless, flexible, soft, and offers full support through the use of silicone wiring.
The Breakthrough™ Backless Bra hits comes in black or beige and hits shelves in mid-April. If you’re as excited as I am and can’t wait, head over to maidenform.co.uk or maidenform.com to pre-order yours now. The backless bra retails at£24 in the UK and $25 in the U.S.
This entry was posted on Wednesday, March 26th, 2008 at 9:36 amand is filed under Blog and tagged with lingerie, shopping. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
OMG that is genius. I’m a little confused and concerned about the support, but the idea of a backless bra is just so exciting. Just in time for spring/summer!
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